Steve Bannon, Tucker Carlson and... Liz Truss? Exploring the One-Time PM's Attempt for Make America Great Again

Britain's shortest-serving prime minister, began the inaugural episode of her online program with a pledge to unmask "those with ill intent" working to bring down the UK, United States and European nations. She explained she would reveal how an "global web of liberal activists work to subvert the democratic process and the public's choice."

"Our focus will be on the Maga phenomenon and see how this can be replicated in Britain," the former PM stated. "We'll be talking to the key figures of the Maga movement."

In advance of the program's debut, there was one particularly enthusiastic supporter. "This marks the start of a type of revolution," said veteran reporter John Solomon. His Just the News platform will publish the Truss's new broadcasts.

Building Connections in the Conservative Media Landscape

Compatriot supporters, including a advisor linked to Reform UK, have also helped her establish the Liz Truss Show. The production is competent, though simple. The show has attracted ten thousand followers in her debut week and her first episode garnered tens of thousands of views during that week.

This marks a small opening, but in partnering with the journalist, she is being thrust into a mature conservative ecosystem generating and disseminating Maga talking points. Key fixations involve claims of media suppression by the established press and a aim to eradicate a shadowy government apparatus – a force that Truss blames for the rapid conclusion of her disastrous time in office.

"Just the News is not widely recognized past the Maga world, but it does have gravitas there, mostly due to John Solomon, who offers opinions on Maga platforms like the program hosted by Steve Bannon and has even questioned the former president," commented Professor Alex Hinton, who has closely studied the Make America Great Again phenomenon.

A Divisive Associate

Truss's attempt to import the pro-Trump media model to the United Kingdom has pushed her closer to controversial figures such as John Solomon.

He founded the platform in the wake of scrutiny following accusations of promoting misleading narratives about Biden's anti-corruption work in Ukraine, as well as contentious articles about ex-ambassador to that country.

His claims were repeated throughout the pro-Trump outlets, with he serving as a frequent visitor on Sean Hannity's influential Fox News program. Donald Trump promoted Solomon's reporting.

Solomon made the reports about Ukraine in a series of columns for the publication the political newspaper, after having been re-designated as an opinion writer following internal criticism over his articles. His narratives were key in Trump's demand for the Ukrainian government to look into Hunter Biden and his father in 2019. These actions resulted in impeachment proceedings targeting Donald Trump. Senators later found not guilty the commander-in-chief.

Not long after he exited the Hill in late 2019, the outlet announced it was conducting a examination of his reporting concerning Ukrainian matters. It concluded the journalist had used questionable informants and noted he "omitted important details about key Ukrainian sources, specifically the detail that they had been charged or were the subject of inquiries."

Joining the Network

Solomon's own broadcast spots are a sign of the political media environment Truss is becoming part of. He talked about his backing of Truss's project on a broadcast he helps run on Real America's Voice, a political media platform that is home to the pro-Trump commentator Steve Bannon and on which commentator Tucker Carlson also is seen. She has already hosted Steve Bannon on an early episode.

In linking up with Solomon and Just the News, the former leader has become a small part in a broader ecosystem of pro-Trump platforms that often share and promote one another's material.

Solomon's own podcast and Real America's Voice show have often featured figures such as influencer Mike Benz, a rightwing influencer whose criticism of USAID was used by the X owner as reasoning behind closing the government body.

An International Strategy

While the former PM's unnatural presentation and career difficulties have been mocked in Britain, some US observers are taking seriously her attempts to reinvent herself as a local version of the pro-Trump media ecosystem.

"You have to take individuals such as her with seriousness, even if you may not want to interpret them word-for-word," commented a Democratic strategist, who was employed in the Biden White House.

"It was evident how in 2024 Donald Trump utilized that ecosystem to disseminate his views. Certainly that network exports and influences conversation abroad. It appears relatively clear to me that the conditions in the Britain are similar to what enabled this alternative media ecosystem to thrive in America."

a political theory expert, said the online conservative ecosystem was already having an impact in Britain.

"The internet transcends national boundaries," he said. "There is a certain milieu within which content circulates – on occasion taking an extreme form and occasionally in softer tones – but which is connected."

Hinton said the growth of the digital conservative movement in the United Kingdom in recent times meant the "potential to have a larger effect is substantial."

A Transatlantic Ambition

"The former PM and political figure Nigel Farage in the recent past were featured at the the major conservative conference, where I observed they hit Make America Great Again rhetoric before the {king of Maga|

Kathleen Leach
Kathleen Leach

Elara Vance is a seasoned journalist and community storyteller with over a decade of experience covering local and global events.